Content marketing: the big trends of 2021 That being said, and as we begin the second quarter of 2021, it seems useful to us to take stock of the major trends that have marked, currently mark and will continue to mark this year. Trend n°1: the acquisition of prescribers For about two years now, we have witnessed a meteoric acceleration in the number of companies establishing partnerships with influential people in a field corresponding to the target clientele. This is what has been called "influencer marketing", and if it remains one of the key elements of the strategies put in place for 2017, we are witnessing a notable evolution: The time is no longer for partnerships, but for takeovers. In this respect, the example of CNN and Casey Neistat proves to be striking.
By acquiring the YouTube star's video blog, the American television channel has "freed up" Casey Neistat to embark on the creation of a new media platform, aimed at an audience that CNN would have had many difficult to capture without this prescriber. Trend n°2: the personalization of your content As part of a ROI approach, your content must be personalized more than ever! Thanks to original content specific to your company, you will be able to offer added value to your audience. For this you must know your persona perfectly so that the right content reaches him at the right time! But first you need to ask yourself the right questions: Who is my target? What are their challenges and problems? When, where, why and how do they seek solutions.
How do they access your content? Good content will necessarily strengthen your notoriety! It must therefore be of high quality, rich and authentic in order to meet Phone Number List the expectations of your target. In 2017, your customers or prospects are more and more demanding! They want to have all the cards in hand to decide during their purchasing process. It is up to you to respond in the best way to increase your number of leads and/or customers! Trend n°3: the reversal against social networks Social networks being an integral part of the concept of inbound marketing, it may seem paradoxical to consider turning against them. In reality, it is not a question of organizing any “uprising” movement aimed at calling for a boycott of social platforms; it's quite the opposite. Indeed, social networks remain key players, and 2022 will certainly not be the year of a trend reversal.