For a while, it was relatively easy to find out where your buyers are, but now - with the privacy changes to iOS 14 - finding your customers and targeting ads is much more difficult. Now, it is imperative to offer all the products that a consumer would want when they arrive on your site and also participate in marketplaces. When shoppers visit a market, there is a higher intention to buy. I am excited to see how markets grow and become a channel for increased revenues.
The most underutilized aspect of SaaS is the back office automation that companies like Nautical are helping to digitize. A lot of companies are digitized online and can support ecommerce, but they are not digitized in the back office. Organizations tend to throw labor resources into the Special Database problem that they ultimately have to scale linearly with revenue growth. Nautical can help businesses that use the marketplace model to scale without linearly adding headcount to grow. Leverage enabling technology that gets you up and running quickly so you can validate your business model and experiment with new vectors and products.
Businesses that think they can be both a retailer and a technology company ultimately fail. You must choose a way. " A digital marketer should be focused on more than just clicks and paid ads. They should deeply understand their audience to serve them useful content and create strong brand affinity. Speed wins the competition My recommendation to new entrepreneurs who want to validate their passion projects or business ideas is to find a platform that allows you to validate your business model as quickly as possible, with the least amount of capital. It is very easy to formulate a grand plan that takes two to three years .